If you were to ask advertisers to name prominent locations in which to promote themselves, the town of Bargoed is unlikely to feature prominently on the final list.
Located in the iconic South Wales Valleys, it straddles the ancient boundary of Glamorgan and Monmouthshire and boasts a small but seemingly active local population.
But just how appealing is Bargoed from the perspective of advertisers, and is out-of-home (OOH) media the best way to reach consumers?
Why Advertise on Billboards in Bargoed?
Bargeod’s limited economy used to rely heavily on the Austin Motor Company, which was built back in 1949.
This was part of a project to employ stricken and jobless miners, who were unable to work in the coal industry due to the medical conditions they’d incurred in their previous job roles.
However, employment in the region gradually fell as the automotive industry as a whole declined, while the cessation of the Austin A-Series in 1999 ultimately precipitated the closure of the factory.
While this caused the town to struggle financially and economically for a while, however, Bargeod has benefitted from significant redevelopment and infrastructure investment since the turn of the century.
This has improved transport links to the town centre and repaved the road that runs through the heart of the location, while optimising office space and creating a more inviting environment for employers and consumers alike.
As you’d expect, Bargoed is dominated by local firms and advertisers, who combine to create a diverse and growing economy from the perspective of consumers.
As a result, there’s constant opportunities to engage customers and effectively target shoppers within the local area, with the revamped shopping centre primed for outdoor advertisers in the region.
The Population and Demographics in Bargoed
Bargoed is located in the Caerphilly County Borough Council area, which also features the villages of Aberbargoed and Gilfach and a combined population of around 13,000.
Bargoed itself is home to more than 6,196 residents, which comprise of almost 50% men and 50% women. Interestingly, an estimated 65.1% of men aged between 16 and 74 remain economically active in the region, with this number having increased markedly throughout the 21st century.
What’s more, the town has deceptively high numbers of full-employment across all demographics, with an estimated 87.4% of local men working 31 hours per week or more.
The corresponding number for women who worked 31 hours per week or more was 55%, which is more than competitive and hints at a busy and active labour market.
This is also reflected by the average and median ages in Bargoed, which are estimated at 39.5 and 40 respectively. This is slightly lower than the averages for Wales as a whole, so there’s an increasingly youthful demographic for advertisers to target within the town.
Why Outdoor Advertising in Bargoed is Beneficial
Ultimately, Bargoed offers a deceptively viable location from the perspective of advertisers, especially when you consider its relatively young (and mobile) workforce and the amount that has been on regenerating the town recently.
Even the most popular OOH advertising locations in Bargoed are relatively affordable too, creating a scenario where brands can minimise their marketing costs while simultaneously reaching relatively large target markets.
It’s also fair to surmise that the town’s sole shopping centre is a central hub for commercialism, so brands can target a relatively captive market in and around this area!