Like most regions in the South Wales Valleys, Newport became a prominent leader during the Industrial Revolution in the UK.
In fact, the city and principal area became a key supplier of coal from the South Wales coalfield, while also dealing in the extraction and shipment of iron. Ever since this time, Newport has been an economically prosperous place, and one that continues to benefit from both private sector growth and the city’s close proximity to Cardiff and other major cities.
So, let’s take a look at Newport’s city and demographics, while asking whether outdoor advertising is a viable way of reaching local consumers.
Why Advertise on Billboards in Newport?
Newport certainly benefits from a diverse economy, and one that relies on a combination of industrial sectors, manufacturing and financial services.
In this respect, the city has been a primary beneficiary of Wales’ immense GDP growth since the turn of the century, with this having created higher levels of employment in Newport and boosted the levels of consumer spending overall.
One of the biggest employers in Newport is the insurance firm Admiral, for example, with this financial services behemoth operating one of its biggest offices in the city. From an industrial perspective, Tata Steel also employs a few hundred residents in Newport, as it does in the neighbouring locations of Swansea and Cardiff.
Airbus also employs more than 400 people at the Airbus Defence and Space cybersecurity hub at Newport, with this number expected to increase incrementally in the future.
While high levels of employment is undoubtedly good news for brands, so too are Newport’s transport links and the opportunity that they provide in the form of large-scale roadside advertising.
The M4 connects Newport seamlessly with London, for example, while residents can visit and work in Cardiff in just 25 minutes by venturing along the same stretch of motorway and the adjoining A48.
The Population and Demographics in Newport
According to the most recent official data, Newport’s population peaked at 316,371 in 2020, with this number having grown by 5,302 people (or 0.34%) since 2015.
The mean age of residents in Newport is estimated to be 41, with this indicative of a city with a vibrant and active economy that boasts increasing levels of disposable income amongst households.
Women are the slightly dominant demographic (accounting for 51% of the local population), while nearly 70% of locals are between 18 and 64 and classed as being of working age.
This definitely contributes to an active and engaged workforce, and one that’s increasingly inclined to interact with brands through various advertising channels.
There’s also a diverse range of lifestyles in Newport, with 42% of residents married and 32% classed as being single. This creates an opportunity for brands to market a broad range of products and services successfully in Newport, which augurs well when you also consider the diversification of ages and interests in the region.
Why Outdoor Advertising in Newport is Beneficial
Newport is one of Wales’ most prominent success stories of the 21st century, with the former industrial giant having benefited from economic diversification and sustained growth over time.
Of course, it also continues to leverage its naturally advantageous location, with its close proximity to Cardiff and London creating a larger demographic of commuters and generating even more outdoor advertising opportunities for brands.
These trends aren’t likely to change anytime soon either, so now is the ideal time to leverage outdoor ads and achieve success in Newport!