While the town of Rochdale may not elicit excitement in some, it remains a relatively large, Manchester-based town with huge potential.
A former mill town that has now emerged as a popular commuter hub, Rochdale has evolved considerably ever since it first established itself during the 19th century.
With this in mind, advertising in Rochdale is a potentially lucrative pastime, and one that enables brands to reach an economically diverse and increasingly affluent consumer base.
Why Advertise on Billboards in Rochdale?
Located in the foothills of the South Pennines, Rochdale sits in the heart of Greater Manchester and just a short commute from nearby Oldham. With a deceptively large population and established as one of the biggest parishes in the UK, it is home to a number of residents and variable markets for brands to target.
The town rose to prominence during the 18th and 19th centuries, as the Industrial Revolution raged and established the UK as a global trading hub. During this time, Rochdale emerged as the de facto capital for the UK’s thriving woollen trade, with the location famous for being home to a large number of wealthy merchants throughout the 1900s. Being home to one of most navigable and busy canals in the UK helped Rochdale to thrive during this period, with the region’s’ growth only declining noticeably towards the end of the 20th century.
While this triggered a significant period of transition for the town and its residents, Rochdale rebounded well in the back of numerous social and economic advancements. The town’s authorities quickly invested in a sustained process of regeneration, for example, helping to create new housing that was attractive to young professionals in the surrounding regions.
This, coupled with the town’s access to the M62 motorway (which provides easy access to Manchester and Oldham) has made Rochdale popular among professionals who work in these bustling cities.
As a result of this, we have seen an influx of affluent professionals to Rochdale during the last decade, boosting the town’s total disposable income and its appeal among local advertisers.
Rochdale’s Population and Demographics
According to the latest census figures, Rochdale had a population of approximately 211,699. The town also boasted a relatively even demographic split, with 51% of the population female and 49% male.
As a town, Rochdale is slight younger than the UK as a whole, with average and median ages of 38. This has fallen incrementally in recent times, as a growing number of younger professionals working in and around Manchester have bought property in Rochdale.
With this in mind, it should come as no surprise that professionals now dominate the occupations listed by Rochdale residents. 13.7% of locals now work in this capacity, with a further 11.8% operating in administrative and secretarial roles. The town’s industrial and manufacturing heritage is also reflected by the fact that 10% of locals work as process, plant and machine operatives, with another 11.9% earning a living as skilled tradespeople.
While the average age of Rochdale residents may have fallen in recent times, there is still a strong emphasis on family values and marriage. In total, 55.7% of residents are either married or involved in a long-term relationship, with just 26.4% of locals classed as being single. This creates an obvious market for brands to target, with family life a key element of Rochdale’s culture.
Why Outdoor Advertising in Rochdale can be Beneficial
In many respects, Rochdale has followed a similar path of many other northern towns that have been forced to diversify after sustained de-industrialisation in the UK.
In short, it has reverted to light manufacturing and emerged as a thriving commuter town, which has enabled it to capitalise on the pronounced growth of neighbouring cities such as Manchester.
With this in mind, outdoor advertising may offer the best value to local and national brands. After all, the town’s proximity to the M62 offers a strategic roadside location for brands to leverage, while its reputation as a commuter hub provides numerous opportunities to interact through public transportation networks.