The civil parish of Christchurch is located in picturesque Dorset on the south coast of England, with the town remaining a popular hub from tourists across the UK and further afield.
Adjoined with bustling and similarly fast-growing locations such as Bournemouth to the West and the New Forest to the east, Christchurch has evolved considerably during the last century and successfully built on its heritage on a strategic seaport location.
But why is Christchurch an advertising hotspot in the UK, and is out-of-home (OOH) media best-placed to target customers?
Why Advertise on Billboards in Christchurch?
Despite experiencing considerable economic evolution during its time, Christchurch remains a busy seaport and one that continues to be used by traders and merchants from across the globe.
However, it’s the increasingly diversified nature of the Christchurch economy that has transformed the parish into a hotspot for advertisers, with the region having experienced exponential growth since the turn of the century.
Between 2000 and 2007 alone, for example, the total gross added value (GVA) of the borough grew by a whopping 37% from £552 million to £757 million, with the fast growing transport and communication sector at the heart of this sustained expansion.
To this end, major employers such as BAE Systems and Babcock International are now headquartered in Christchurch, with this creating numerous jobs and employment opportunities over the years.
Interestingly, the metals and engineering sectors have also increased by an incredible 140% since the year 2000, highlighting the growth of the economy and creating a local community with increased spending power.
The Population and Demographics in Christchurch
When the last census was captured in 2011, Christchurch had a total population of 47,752, with this comprising 52% females and 48% males.
Interestingly, the average age of residents here is currently 47, while the median age is even higher at 49. In theory, this is indicative of a mature local economy, and one that’s powered by an influential consumer base that boasts increased levels of disposable income.
Like many of its neighbouring towns, the list of top occupations in Christchurch has evolved in line with the evolving nature of the economy. For example, an impressive 42% of the town’s workforce are classed professional, management or administrative employees, whilst those who work in well-paid skilled trades account for 13.5% of the local population.
This also hints at the affluent nature of Christchurch residents, providing a clear opportunity for advertisers to increase their ROI over time.
Interestingly, just 17.9% of the Christchurch population is classed as being single, with the vast majority in partnerships and providing a large demographic for advertisers across the board.
Why Outdoor Advertising in Christchurch is Beneficial
Like many coastal and seaport towns on the south coast, Christchurch benefits from a potent combination of an increasingly diverse economy and a deceptively affluent consumer base.
This should be music to the ears of advertisers, particularly those who like to utilise mediums such as billboards and similar OOH channels. The reason for this is simple; as the residents of Christchurch spend a great deal of time out of the home, while it’s also ideally placed along busy commuter routes that connect the town to Bournemouth, Poole and Dorchester.
Of course, OOH also provides an affordable channel through which advertisers can target tourists with seasonal products and services, which is another benefit of utilising billboards in Christchurch.