A prosperous East Yorkshire city, Kingston upon Hull (or Hull to you and me) was founded in the 12th century and has served a number of diverse purposes during its history.
From its inception as a market town to its evolution as a port, trading hub and fishing centre, Hull has been many things to many people while it continues to thrive to this very day.
As a result, advertising in Hull offers huge value to brands across a range of markets and industries.
Why Advertise on Billboards in Hull?
As a maritime city, Hull first began to prosper after the discovery of the America’s. This led to a significant increase in trade, while the city’s affluence during this time has been preserved in the form of numerous lavish and well-maintained buildings from the period.
It was Hull’s location and the increase in trading activity that established the city as a major fishing and whaling centre from the mid-19th century. This also triggered a peak in prosperity prior to the First World War, which saw Hull granted city status that has been maintained to his day.
The onset of two world wars had a profound impact on Hull and encouraged economic diversification, although the city has maintained its reputation as a seafaring and sea fishing location with an extremely lucrative port. The city has also leveraged its location to deliver roll-on roll-off ferry services to the continent of Europe, accommodating more than one million passengers each year, increasing visitor rates and boosting consumer spending.
Tourism is certainly a key part of the region’s economy, with an estimated 5 million annual visitors contributing nearly £210 million.
The city has also diversified into healthcare and chemical production in recent times, the latter of which is now a key employer and one of the UK’s true growth industries. The healthcare sector has also blossomed in partnership with the University of Hull and its excellent research facilities, contributing to significant job creation and increased disposable income levels in the area.
As the economy has grown to deliver an annual turnover of nearly £8 billion, businesses such as BP, Smith & Nephew and Reckitt Benckiser have also been attracted to the region and created new opportunities to local firms.
Hull’s Population and Demographics
The last census data estimated Hull’s population at 256,406, although this is believed to have increased to 260,200 by mid-2016.
The average age of people in Hull is 37, with the median age slightly lower at 36. This is lower than the UK averages, with the city’s demographics influenced by economic diversification and the presence of a thriving university.
The diverse and robust nature of the economy is reflected by its main occupations, with elementary job roles accounting for 16.5% of the local workforce. 14% of locals work as skilled tradespeople, with a further 11.3% serving as process, plant and machines operatives. Elementary administration and service workers account for 12.3% of the local population, with the number of professional employees also rising at 10.5%.
Approximately 90.1% of people living in Hull were born in England, with 91.7% heralding from the UK and Ireland.
Why Outdoor Advertising in Hull is Beneficial
Not only is Hull’s economy increasingly diverse, but it is also driven by a youthful, motivated and energetic consumer base.
This creates opportunities to businesses, particularly those that are able to effectively target customer segments and engage consumers.
In this respect, outdoor advertising may offer the best results to brands, as this is cost-effective and capable of engaging customers as they go about their daily commutes.