The Top 10 Industries Using Outdoor Roadside Advertising
In the dynamic world of marketing and advertising, the influence of outdoor roadside advertising continues to stand out, captivating industries and driving substantial investments. The latest analysis by outdoor advertising operator 75Media, based on data from Outsmart, sheds light on the intriguing trends and key players dominating this advertising domain. The data reveals a significant revelation: […]
The Power of Billboards in Retail – Boosting Customer Footfall
In today’s bustling retail landscape, outdoor advertising stands as a beacon, guiding potential customers towards businesses. With the high streets brimming with competition, the strategic placement of billboards and signs can make all the difference, offering retailers a unique edge in capturing the attention of passersby. What is Customer Footfall? Footfall, in the retail lexicon, […]
Billboard Advertising Costs (2023 Rental Prices)
The cost of UK billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. However, this is a common myth that can actively diminish the marketing potential of your brand.
Creative Billboard Ads To Inspire Your Next Campaign
There’s no doubt that the out-of-home (OOH) marketplace took a significant hit throughout the coronavirus pandemic in 2020, despite generating an estimated £699 million in revenue overall. To put this into context, OOH revenues in 2019 reached approximately £1.3 billion, with this value plunging by nearly 50% as consumers were forced to stay at home. […]
The Best Digital Billboard Ads
Digital out-of-home (DOOH) advertising is one of the fastest-growing marketing channels in the UK, and one that generated a total spend of more than £500 million in 2019. DOOH ad spending regularly experiences double-digit growth in the UK, as marketers look to leverage the eye-catching nature of this medium and its ability to deliver increasingly […]
Meeting Our Tree Planting Goals
Leeds-based outdoor advertising operator, 75Media, has marked its first year anniversary with charity partner, Yorkshire Dales Millennium Trust (YDMT), by reaching its annual goal of planting 200 trees in woodlands across the Yorkshire Dales. By supporting YDMT’s Together for Trees project, 75Media has, in turn, helped to offset an estimated 33 tonnes of carbon over the […]
Our plans for rapid growth in partnership with Wildstone
We are thrilled to be embarking on a 10 year partnership with Wildstone – the UK and Europe’s largest provider of outdoor media infrastructure – which will see 75Media significantly increase its portfolio of classic and digital billboards, helping us to become the largest independent OOH operator in the North of England. Currently, we operate […]
What is Digital Advertising?
There’s no doubt that businesses are becoming increasingly obsessed with digital marketing channels, with UK companies spending a total in excess of £129 billion on digital ads through 2021. Digital advertising is particularly popular among small businesses, particularly those who want to optimise their online presence and achieve an optimal ROI on their marketing spend. […]
Do Flyers Really Work for Businesses in 2023?
There’s no doubt about it; brands and advertisers are becoming increasingly preoccupied with digital marketing channels in the modern age. This is especially true in the UK, which is widely considered to be the largest market for digital ad spending across the whole of Europe. For example, digital channels accounted for an estimated 63.6% of […]
What is Pull Marketing?
While the concepts of ‘push marketing’ and ‘pull marketing’ may sound like an advertising pitch for the Chuckle Brothers, these two entities are often key components of effective and integrated campaigns. While these two diametrically opposed techniques should ideally be combined to optimise your brand’s exposure, however, it has been suggested that up to 71% […]
