The history of marketing tells us the desire to build awareness was the primary motivation for brand...
While the digital age has created new opportunities for marketers to successfully engage their audie...
By
Paul Inman
Whilst you may be preoccupied with online marketing in the digital age, it is ultimately an integrat...
By
Paul Inman
For brands or business-owners, the Millennial generation is the single most influential target marke...
By
Paul Inman
The UK’s population is set to rise by 3% over the course of the next five years, whilst the number o...
By
Paul Inman
From the word go, designing a billboard ad can be a long and stressful task. There are so many facto...
By
Paul Inman
Why do big brands pour millions of their marketing budget into outdoor advertising? What do they kno...
By
Paul Inman
If you have been out and about in West Yorkshire recently, you may well have seen Donald Trump’s per...
By
Paul Inman
Along the New Airport Road in Pune, there sits a drought-hit village by the name of Pimpri Sandas. T...
By
Paul Inman
With Britain having voted by a narrow margin to leave the EU, we have seen a considerable economic f...