Billboard Design Best Practices: How To Create A Standout Campaign
Not all billboards are created equal. You see them everywhere, along motorways, on busy city streets, outside retail parks and along commuter routes. But while some blend into the background, others demand your attention. That difference comes down to design. In a space where less is more, great design is what makes people stop, notice, […]
What are the Best Fonts for Billboard Advertising in 2024?
While it’s easy to overlook the description and the size of the font that you use as part of your various marketing campaigns, it’s fair to say that this can have a dramatic impact on how your products or services are perceived by customers. For example, the under-used ‘Baskerville’ font is considered to be the […]
Taking Advantage of Creativity on your Billboard
There’s no doubt that the demand for out-of-home (OOH) media and billboards has increased exponentially in the UK of late, and it was confirmed in January that this market remains on course to eclipse newspapers as the dominant offline advertising channel. Of course, this is one of the market industry’s worst-kept secrets, with a detailed […]
