Creative Billboard Ads To Inspire Your Next Campaign
There’s no doubt that the out-of-home (OOH) marketplace took a significant hit throughout the coronavirus pandemic in 2020, despite generating an estimated £699 million in revenue overall. To put this into context, OOH revenues in 2019 reached approximately £1.3 billion, with this value plunging by nearly 50% as consumers were forced to stay at home. […]
What are the Best Fonts to Use on Your Billboard? [Updated 2023]
While it’s easy to overlook the description and the size of the font that you use as part of your various marketing campaigns, it’s fair to say that this can have a dramatic impact on how your products or services are perceived by customers. For example, the under-used ‘Baskerville’ font is considered to be the […]
How To Create Eye-Catching Billboard Artwork
The concept of ‘standing out from the crowd’ is central to the purpose of advertising, as brands look to leverage various channels to compete directly with rivals and claim a viable share of their target market. This also at least partially explains the reason why some brands leverage videos to optimise their reach on social […]
Taking Advantage of Creativity on your Billboard
There’s no doubt that the demand for out-of-home (OOH) media and billboards has increased exponentially in the UK of late, and it was confirmed in January that this market remains on course to eclipse newspapers as the dominant offline advertising channel. Of course, this is one of the market industry’s worst-kept secrets, with a detailed […]
Typography and OOH Advertising
There are many factors that contribute to a successful and engaging billboard ad, from its strategic location and messaging to the effective use of calls to action. However, great billboards (and indeed any type of OOH advertising) are often defined by small and seemingly insignificant details, with your choice of typography offering a relevant case […]
How to Design the Perfect Billboard Advertisement
Whilst some marketers may be consumed by digital platforms and channels in the modern age, there remains a significant demand for Out-of-home (OOH) advertising amongst UK business-owners. This includes the owners of both small and medium-sized companies, whose contributions saw the total OOH advertising market in the UK grow by an impressive 8.1% in the year […]
How to Write a Winning Headline for your OOH Advert – And Why it’s Important
While you may have been taught never to judge a book by its cover, it’s arguably ill-judged to apply this wisdom to advertising. After all, punchy and engaging headlines enable brands to initially capture the attention of customers, which is crucial if they’re ultimately to convert consumers and sell their products. There’s evidence to support […]
10 Steps To Making A Great Billboard Ad
From the word go, designing a billboard ad can be a long and stressful task. There are so many factors to consider including how much information you should include, what style you should go for, fonts, images and even how to decide what target audience you’re trying to reach.
Designing a billboard to create impact – 3 simple rules
When is comes to creating a billboard design there are many guides out there on how to ‘create impact’ or ‘stand out from the crowd’, not many of these really get to the nitty gritty of what you need to do in order to create IMPACT
