How to Create an Effective Outdoor Media Strategy

There’s no doubt that out-of-home (OOH) advertising has enjoyed exceptional growth of late, especially as it recovers from the impact of the Coronavirus pandemic and its associated lockdowns. To this end, the total OOH ad spend in the UK recently peaked at £901 million, while this figure is poised to grow by a staggering 31.5% […]

Our plans for rapid growth in partnership with Wildstone

We are thrilled to be embarking on a 10 year partnership with Wildstone – the UK and Europe’s largest provider of outdoor media infrastructure – which will see 75Media significantly increase its portfolio of classic and digital billboards, helping us to become the largest independent OOH operator in the North of England. Currently, we operate […]

Why is Brand Awareness Important for Business Growth? [Updated 2024]

This is borne out by numerous statistics, with a whopping 77% of all B2B marketers claiming that the development of brand awareness is pivotal to growth. It’s arguably even more important for customer-focused businesses, who can leverage awareness to build trust and inspire loyalty. In the post below, we’ll explore the concept of brand awareness […]

The Best Nike Ads Of All Time

There’s no doubt that Nike is established as the single most successful sportswear brand in the world, with total revenue of $37.40 billion recorded against the backdrop of a global pandemic in 2020. Arguably, Nike is also the most iconic brand in this particular marketplace, with this largely the result of its innovative and creative […]

A Guide to Outdoor Advertising for Local Restaurants – Updated for 2021

Local restaurants often succeed or fail based on the consistency of their visual identity and the quality of their food, which is why so many outsource the cultivation of their brand and marketing strategy to an industry expert. We’ve recently seen a significant shift in the marketing channels typically used to promote restaurant brands, however, […]

The Psychological Impact of Billboard Advertising

Let’s face facts; you can spend as much as you like on marketing, but if you’re unable to understand the thoughts or actions of your customers it’s unlikely that you’ll achieve a suitable return on this investment. This is why an appreciation of psychology is central to all successful marketing campaigns, with subtle techniques such […]