How to Create an Effective Outdoor Media Strategy
There’s no doubt that out-of-home (OOH) advertising has enjoyed exceptional growth of late, especially as it recovers from the impact of the Coronavirus pandemic and its associated lockdowns. To this end, the total OOH ad spend in the UK recently peaked at £901 million, while this figure is poised to grow by a staggering 31.5% […]
What Are Hoardings in Advertising?
There’s no doubt that out-of-home (OOH) ad spending has rebounded well from the hit it endured during the coronavirus pandemic, recovering to revenues of £901 million in 2021. This trend has accelerated through 2022 as well and is expected to record total growth of 31.5% by the end of the year. While billboards tend to […]
The Best Digital Billboard Ads
Digital out-of-home (DOOH) advertising is one of the fastest-growing marketing channels in the UK, and one that generated a total spend of more than £500 million in 2019. DOOH ad spending regularly experiences double-digit growth in the UK, as marketers look to leverage the eye-catching nature of this medium and its ability to deliver increasingly […]
Our plans for rapid growth in partnership with Wildstone
We are thrilled to be embarking on a 10 year partnership with Wildstone – the UK and Europe’s largest provider of outdoor media infrastructure – which will see 75Media significantly increase its portfolio of classic and digital billboards, helping us to become the largest independent OOH operator in the North of England. Currently, we operate […]
Why is Brand Awareness Important for Business Growth? [Updated 2022]
This is borne out by numerous statistics, with a whopping 77% of all B2B marketers claiming that the development of brand awareness is pivotal to growth. It’s arguably even more important for customer-focused businesses, who can leverage awareness to build trust and inspire loyalty. In the post below, we’ll explore the concept of brand awareness […]
The Best Nike Ads Of All Time
There’s no doubt that Nike is established as the single most successful sportswear brand in the world, with total revenue of $37.40 billion recorded against the backdrop of a global pandemic in 2020. Arguably, Nike is also the most iconic brand in this particular marketplace, with this largely the result of its innovative and creative […]
Brand Building Tips for Small Businesses
A universal challenge that many small businesses face is the question of, “how can I build a unique, identifiable brand?” This is particularly true in competitive marketplaces, where new companies are often required to compete aggressively with established brands and start-ups that share a similar value proposition. In this respect, the key to success lies […]
A Guide to Outdoor Advertising for Local Restaurants – Updated for 2021
Local restaurants often succeed or fail based on the consistency of their visual identity and the quality of their food, which is why so many outsource the cultivation of their brand and marketing strategy to an industry expert. We’ve recently seen a significant shift in the marketing channels typically used to promote restaurant brands, however, […]
How to Dominate Your Local Market – Updated June 2020
When people discuss the continued growth in out-of-home (OOH) advertising, there’s often a clear focus on digital channels. There’s a good reason for this too; with the ad revenue generated by digital OOH having increased for 15 consecutive years from 2003 to peak at £603 million in 2018. However, the findings of this study suggest […]
How to Promote Your Charity Through Out of Home Advertising
The number of registered charities in the UK has continued to rise in recent times, reaching its highest level in more than a decade at the end of 2017. On the 31st December of this year, a total of 168,237 nonprofit organisations were operating nationwide, and this number is likely to increase further in the future. In many ways, […]
