How to Create an Effective Outdoor Media Strategy
There’s no doubt that out-of-home (OOH) advertising has enjoyed exceptional growth of late, especially as it recovers from the impact of the Coronavirus pandemic and its associated lockdowns. To this end, the total OOH ad spend in the UK recently peaked at £901 million, while this figure is poised to grow by a staggering 31.5% […]
The Top Business Tips For Small B2B Companies
The business-to-business (B2B) model is highly generative in the UK, accounting for approximately £1.7 trillion (or 44%) of the region’s total private sector turnover. It also generates a staggering £21.78 billion in corporate tax for the UK Treasury, while the cumulative value of B2B ecommerce sales on these shores currently totals £159.3 billion on average. […]
5 Ways To Make Money From Your Commercial Property in 2022
With Britain having voted by a narrow margin to leave the EU, we have seen a considerable economic fall-out begin to unfold. One area that does not seem to have been so adversely affected so far is the commercial property market in the UK, with investors from outside of the EU flocking to the capital in a bid to capitalise on the fluctuating pound.
Luxury Brand Advertising Tips
Luxury brands have undoubtedly been affected adversely by the coronavirus pandemic, particularly those in retail sectors such as apparel and accessories. For example, the luxury apparel and accessories industry had grown into a $24 billion market prior to Covid-19, and had been projected to peak at an impressive by 2023 as a result of increased […]
A Guide to Outdoor Advertising for Local Restaurants – Updated for 2021
Local restaurants often succeed or fail based on the consistency of their visual identity and the quality of their food, which is why so many outsource the cultivation of their brand and marketing strategy to an industry expert. We’ve recently seen a significant shift in the marketing channels typically used to promote restaurant brands, however, […]
Bouncing Back – How to Help Your Business After Reopening
This weekend was a momentous one for entrepreneurs and business owners throughout the UK, as the government tentatively eased the lockdown restrictions imposed on pubs, retail outlets and popular high street venues nationwide. Of course, some outlets and schools had already reopened over the course of the previous seven days, and the good news is […]
How to Dominate Your Local Market – Updated June 2020
When people discuss the continued growth in out-of-home (OOH) advertising, there’s often a clear focus on digital channels. There’s a good reason for this too; with the ad revenue generated by digital OOH having increased for 15 consecutive years from 2003 to peak at £603 million in 2018. However, the findings of this study suggest […]
What is the Purpose of Billboard Advertising?
The out-of-home (OOH) advertising spend continues to rise in the UK, with digital channels dominating this market. Make no mistake, the DOOH spend will increase by nearly 10% during 2019 alone, whilst accounting for 54% of the total amount invested in outdoor advertising budgets. Whilst digital billboards may be increasingly dominant in the marketplace, however, we’ve seen a general […]
How to Calculate Impressions for OOH Advertising
Advertising is believed to reach £29 billion this year, up 3 percent more than last year and 35 percent since 2010. With this number continuing to rise incrementally. In fact, the amount spent on marketing in the United States has nearly doubled since 2014, with this trend also prevalent in the UK and similarly developed […]
Outdoor advertising for luxury brands – The Key Considerations
Like many other industries and niches, the luxury shopping market is becoming increasingly fixated on OOH marketing opportunities. There’s arguably a good reason for this, with online sales growth for women’s luxury apparel alone thought to have peaked at 18% in the UK last year. This is part of a wider global trend, but while it […]
