The Top 10 Industries Using Outdoor Roadside Advertising
In the dynamic world of marketing and advertising, the influence of outdoor roadside advertising continues to stand out, captivating industries and driving substantial investments. The latest analysis by outdoor advertising operator 75Media, based on data from Outsmart, sheds light on the intriguing trends and key players dominating this advertising domain. The data reveals a significant revelation: […]
Billboards – An Unexpected Canvas For Public Art
In the bustling streets of our cities, amidst the cacophony of daily life, billboards stand tall, capturing our attention with their vivid displays. For decades, these structures have been synonymous with advertising, promoting everything from the latest fashion trends to new technological innovations. However, a deeper look reveals a fascinating intersection between art and advertising. […]
The Power of Billboards in Retail – Boosting Customer Footfall
In today’s bustling retail landscape, outdoor advertising stands as a beacon, guiding potential customers towards businesses. With the high streets brimming with competition, the strategic placement of billboards and signs can make all the difference, offering retailers a unique edge in capturing the attention of passersby. What is Customer Footfall? Footfall, in the retail lexicon, […]
Billboard Advertising for Local Restaurants: A Comprehensive Guide
In the ever-competitive restaurant industry, standing out from the crowd and attracting new customers can be challenging. An effective way to raise your restaurant’s visibility and allure is through compelling billboard advertising. This large-scale marketing strategy can significantly impact your business by catching the attention of thousands of potential customers daily. Whether you’re a new […]
A Guide to Billboard Advertising for Community Theatres
The cost of UK billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. However, this is a common myth that can actively diminish the marketing potential of your brand.
Billboard Advertising Costs (2023 Rental Prices)
The cost of UK billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. However, this is a common myth that can actively diminish the marketing potential of your brand.
Creative Billboard Ads To Inspire Your Next Campaign
There’s no doubt that the out-of-home (OOH) marketplace took a significant hit throughout the coronavirus pandemic in 2020, despite generating an estimated £699 million in revenue overall. To put this into context, OOH revenues in 2019 reached approximately £1.3 billion, with this value plunging by nearly 50% as consumers were forced to stay at home. […]
“What is a billboard?” – a Report into the Most Popular OOH Search Trends
In today’s world of ever-increasing digital marketing channels, out-of-home (OOH) advertising remains an effective way for businesses to reach their target audiences. However, many people are still unfamiliar with OOH advertising and how it works, so to get a better understanding, we analysed what people are searching online to find any trends that are emerging. […]
How to Create an Effective Outdoor Media Strategy
There’s no doubt that out-of-home (OOH) advertising has enjoyed exceptional growth of late, especially as it recovers from the impact of the Coronavirus pandemic and its associated lockdowns. To this end, the total OOH ad spend in the UK recently peaked at £901 million, while this figure is poised to grow by a staggering 31.5% […]
What Are Hoardings in Advertising?
There’s no doubt that out-of-home (OOH) ad spending has rebounded well from the hit it endured during the coronavirus pandemic, recovering to revenues of £901 million in 2021. This trend has accelerated through 2022 as well and is expected to record total growth of 31.5% by the end of the year. While billboards tend to […]
