Billboards – An Unexpected Canvas For Public Art
In the bustling streets of our cities, amidst the cacophony of daily life, billboards stand tall, capturing our attention with their vivid displays. For decades, these structures have been synonymous with advertising, promoting everything from the latest fashion trends to new technological innovations. However, a deeper look reveals a fascinating intersection between art and advertising. […]
75Media announces Salford Council partnership
Innovative outdoor advertising partnership brings funds and awareness for Salford City Council Council partners with 75Media and Wildstone on four new digital billboards in the city. Outdoor advertising operator 75Media and outdoor media infrastructure owner, Wildstone, have announced a new partnership with Salford City Council. An innovative new partnership is serving the dual purpose of […]
A Guide to Billboard Advertising for Community Theatres
The cost of UK billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. However, this is a common myth that can actively diminish the marketing potential of your brand.
“What is a billboard?” – a Report into the Most Popular OOH Search Trends
In today’s world of ever-increasing digital marketing channels, out-of-home (OOH) advertising remains an effective way for businesses to reach their target audiences. However, many people are still unfamiliar with OOH advertising and how it works, so to get a better understanding, we analysed what people are searching online to find any trends that are emerging. […]
How to Create an Effective Outdoor Media Strategy
There’s no doubt that out-of-home (OOH) advertising has enjoyed exceptional growth of late, especially as it recovers from the impact of the Coronavirus pandemic and its associated lockdowns. To this end, the total OOH ad spend in the UK recently peaked at £901 million, while this figure is poised to grow by a staggering 31.5% […]
We’re recruiting Business Development Managers to join our team!
75Media is the fastest-growing out-of-home network for brands in the UK. We operate a high-impact network of classic, digital and large format roadside advertising sites across London, Scotland, Yorkshire & the Humber, the North West and the Midlands, and we are committed to giving businesses of ALL sizes a voice through affordable advertising. We are […]
The Best Digital Billboard Ads
Digital out-of-home (DOOH) advertising is one of the fastest-growing marketing channels in the UK, and one that generated a total spend of more than £500 million in 2019. DOOH ad spending regularly experiences double-digit growth in the UK, as marketers look to leverage the eye-catching nature of this medium and its ability to deliver increasingly […]
OOH Post Covid-19 – What There Is To Know
There’s no doubt that the coronavirus ripped the heart out of the out-of-home (OOH) advertising industry, both in the UK and across the length and breadth of the globe. More specifically, the global OOH media segment endured its worst ever revenue decline through 2020, depreciating by 13.3% to $51.6 billion when compared to 2019’s figures. […]
How Many Ads Do You See In A Day? [Updated 2023]
While businesses have been advertising their products and services across multiple channels for decades now, there’s no doubt that modern-day firms invest more in marketing than ever before. This is borne out by the numbers, with the total advertising spend in the UK estimated to peak at over £26 billion by the end of 2020. […]
Bus Shelter Advertising: Is It Right For Your Business?
It’s well known that out-of-home (OOH) advertising is an increasingly effective tool for building brand awareness, with this backed up by the fact that up to 71% of customers regularly absorb the messages posted on roadside billboards. However, it’s thought that bus shelter advertising is even more accessible, with content of this type reaching as […]
