This is a lesson that even the most innovative and disruptive businesses are finally beginning to he...
Historically, the concept of demographics was dominated by relatively generic factors such as age or...
By
Paul Inman
In the modern age, it’s increasingly important that brands are able to build a sense of trust among ...
By
Paul Inman
When it comes to establishing a viable market budget, there are numerous factors to consider. Many o...
By
Paul Inman
Like with most industries and marketplaces, online interaction has become a key driver for estate ag...
By
Paul Inman
While the concept of proximity marketing is far from new, it is usually focused around technology an...
By
Paul Inman
What are assisted conversions, and why should you care? From an analytical perspective, assisted con...
By
Paul Inman
The history of marketing tells us the desire to build awareness was the primary motivation for brand...
By
Paul Inman
While the digital age has created new opportunities for marketers to successfully engage their audie...
By
Paul Inman
For brands or business-owners, the Millennial generation is the single most influential target marke...