Reaching Your Target Audience With Outdoor Advertising

Historically, the concept of demographics was dominated by relatively generic factors such as age or gender. This has proved to be increasingly ineffective and meaningless in the digital age, with evolved concepts such as big data and analytical CRM now making it possible to target real-time behaviours and attitudes in a bid to more accurately segment customers.

Brand Building: How To Build Trust Through OOH Advertising

In the modern age, it’s increasingly important that brands are able to build a sense of trust among their consumer base. After all, the current generation of customers have identified authenticity as one of the top qualities that attract them to brands as they continue to search for messages and narratives that resonate with them. […]

The Power of OOH Proximity Marketing for Local Businesses

While the concept of proximity marketing is far from new, it is usually focused around technology and digital techniques. This is particularly true as reduced costs have minimised barriers to entry, with the use of beacons and branded apps enabling local businesses to target relevant demographics through a real-time, Bluetooth connection and trigger offers that are timely and relevant to local commuters.

How To Effectively Target Millennials With Billboard Advertising

For brands or business-owners, the Millennial generation is the single most influential target market in the modern age. Referring to individuals born between 1982 and 2000, this demographic is also beginning to peak in terms of impact, size and, most importantly, spending power. There are an estimated 13.8 million Millennials in the UK, while this […]