Billboard Advertising for Local Restaurants: A Comprehensive Guide
In the ever-competitive restaurant industry, standing out from the crowd and attracting new customers can be challenging. An effective way to raise your restaurant’s visibility and allure is through compelling billboard advertising. This large-scale marketing strategy can significantly impact your business by catching the attention of thousands of potential customers daily. Whether you’re a new […]
“What is a billboard?” – a Report into the Most Popular OOH Search Trends
In today’s world of ever-increasing digital marketing channels, out-of-home (OOH) advertising remains an effective way for businesses to reach their target audiences. However, many people are still unfamiliar with OOH advertising and how it works, so to get a better understanding, we analysed what people are searching online to find any trends that are emerging. […]
How to Create an Effective Outdoor Media Strategy
There’s no doubt that out-of-home (OOH) advertising has enjoyed exceptional growth of late, especially as it recovers from the impact of the Coronavirus pandemic and its associated lockdowns. To this end, the total OOH ad spend in the UK recently peaked at £901 million, while this figure is poised to grow by a staggering 31.5% […]
What Is Geotargeting?
While geotargeting is not an uncommon practice in UK marketing (some 95% of global companies already leverage located-based data as part of their marketing strategy), this practice is often misunderstood and underestimated in terms of what it can achieve. In fact, geotargeting can play a huge role in the integrated marketing campaigns of today, while […]
What is Digital Advertising?
There’s no doubt that businesses are becoming increasingly obsessed with digital marketing channels, with UK companies spending a total in excess of £129 billion on digital ads through 2021. Digital advertising is particularly popular among small businesses, particularly those who want to optimise their online presence and achieve an optimal ROI on their marketing spend. […]
What is Pull Marketing?
While the concepts of ‘push marketing’ and ‘pull marketing’ may sound like an advertising pitch for the Chuckle Brothers, these two entities are often key components of effective and integrated campaigns. While these two diametrically opposed techniques should ideally be combined to optimise your brand’s exposure, however, it has been suggested that up to 71% […]
The Best Ikea Adverts Of All Time
The term ‘creative advertising’ is one that’s open to interpretation, while on a fundamental level it can be argued that all forms of marketing and promotion are inherently creative. Some will even debate whether creative ads are actually more effective than simple product listings or specifications in many instances, but there’s no doubt that the […]
How To Develop An Audience First Marketing Strategy
Even during the coronavirus pandemic in 2020, the total marketing spend in the UK amounted to £23.46 billion (down by 7.2% year-on-year). What’s more, this number is expected to grow by as much as 15.2% by the end of 2021, with lockdown measures now eased and a larger number of firms having fully reopened for […]
How Does Socially Responsible Marketing Work?
Even a few years ago, the concept of corporate social responsibility (CSR) had yet to enter the commercial mainstream, with this referring to a type of self-regulation among businesses with a view to fulfilling various philanthropic, charitable and environmental objectives. However, CSR has now been fully embraced by entrepreneurs, particularly from the perspective of employee […]
What is Programmatic DOOH?
There’s no doubt that out-of-home (OOH) advertising remains big business in the UK, with digital screens and ads becoming increasingly dominant in the marketplace. To this end, the number of active DOOH screens in Great Britain doubled between June 2017 and June 2020, peaking at 11,324 at the height of the coronavirus pandemic. Overall, the […]
