So to all the billboard haters out there, here’s one billboard that gives something back, outdoor advertising with heart.


This is one of those moments when science, technology and commerce come together to create something truly inspiring, a billboard that provides clean drinking water in a country that has little or no rain fall and 98% humidity.

It goes to show what outdoor advertising can do to give something back to local communities whilst still offering a channel to communicate advertising messages – maybe one day we will see a few more billboards with social responsibility.

Watch the video below to understand how this Mind Blowing Billboard works