In the countdown to Christmas when shoppers tick off their shopping lists, the opportunities for brands to make an impact are immense.
And this year, forecasts are looking bright.
According to VoucherCodes.co.uk, UK shoppers are expected to spend a whopping £88.3 billion this festive season, a 4% increase on 2023.
This means businesses have a prime opportunity to capture this festive spending spirit and yield tangible results.
The key takeaway? Activate your Christmas campaigns to ensure you’re front and centre when consumers are spending during peak retail periods.
In this article, we’ll explain how you can make the most of short-term activations to boost your brand this holiday season.
Why short-term campaigns shine
Short-term campaigns cut through the clutter by creating urgency, tapping into excitement, and staying hyper-relevant. Here’s why they work so well:
Making the most of seasonal urgency
- FOMO at its peak: The fear of missing out is a driving force for many shoppers during Christmas. Limited time deals and exclusive holiday products fuel the desire to act quickly.
- Gift-giving mode: With shoppers actively searching for gifts, your Christmas campaign will be on shoppers’ radars when it matters most.
Tapping into high consumer activity
- Increased footfall: Shopping centres & high streets are buzzing with activity during this period, making them prime locations and points of interest for outdoor advertising.
- Online surges: As online traffic skyrockets, well-placed short-term campaigns can direct shoppers to your website or store.
Staying relevant
Short-term activations allow brands to tap into what’s happening right now.
By focusing on seasonal traditions or timely events, you can create messages that feel relevant and connect with your audience in that moment.
It’s about staying visible and making an impact when it matters most.
Why billboards are a perfect fit for short-term activations
When it comes to short-term campaigns, billboards provide a highly effective platform to make a big impact, fast.
Here’s why they’re the ideal solution for time-sensitive promotions:
Always on, always visible
Your business is seen 24/7 by thousands of people, making billboards an unmissable advertising medium. Their constant visibility ensures that your message reaches your target audience, making them an ideal choice for short-term activations when immediate impact is key.
A one-to-many solution
Roadside billboards reach audiences at-scale meaning brands can broadcast to audiences the length and breadth of the UK. With the ability to target high-traffic areas too, you’re getting maximum exposure during the peak period.
Command attention
Billboards grab attention immediately with bold visuals and compelling messaging, creating a lasting impact on audiences. For campaigns tied to seasonal offers, new product launches, or flash sales, this immediacy is crucial to capturing interest at just the right moment.
Builds brand awareness quickly
In a short amount of time, billboards can establish and amplify brand visibility in your local area. They act as a prominent, trusted voice in the community, which is especially valuable for businesses looking to stand out during competitive seasons like Christmas.
Highly memorable
According to the Arbitron National In-Car study, 71% of people consciously look at billboards while driving. People remember billboards and this lasting impression ensures your brand stays top of mind with consumers.
How Amplify makes Christmas campaigns effortless
75Media Amplify packages are designed to help you make a big impact in a short amount of time.
Perfect for time-sensitive events, seasonal promotions, and product launches, Amplify campaigns are designed to ensure your message reaches the right audience when it matters most.
With Amplify, you can run two or four-week billboard campaigns across our extensive digital network, potentially reaching an audience of up to 1 million people.
Enjoy full flexibility to align your campaigns with seasonal themes, last-minute offers, or high-demand periods.
Whether it’s a Christmas sale or a limited-time promotion, Amplify makes it easy to create a buzz that drives engagement and results.
Our audience data, powered by Route, leverages real movement patterns to deliver unmatched accuracy.
This means that advertising your brand on billboards is no longer guesswork:your ads are seen by the right people, in the right places, at the right time.
For businesses of all sizes
Amplify isn’t just for big brands with massive budgets.
Its affordability and scalability make it accessible to small and medium businesses looking to leave their mark.
From local retailers to ambitious start-ups, Amplify helps brands compete on a bigger stage by delivering high-impact advertising efficiently and effectively.
Seasonal success isn’t just for the big brands
When you think of Christmas advertising, giants like Coca-Cola and John Lewis likely come to mind.
Their campaigns have become festive staples, celebrated year after year for their emotional impact.
But the beauty of the Christmas season is that it’s not just an opportunity for big brands to shine.
Start-ups and scale-ups have just as much potential to create memorable campaigns, especially in their local areas.
A well-placed roadside billboard with the right messaging can capture the attention of shoppers in your community.
Whether it’s a local gift shop promoting unique presents, a restaurant advertising Christmas feasts, or a service provider helping make the season easier, the right campaign can resonate deeply with your target audience.
Christmas is the most competitive time of year for advertising, so dare to be different. Challenge traditions, put a creative twist on the usual clichés, or inject a fresh perspective.
Bold ideas often cut through the noise, leaving a lasting impression.
For start-ups and scale-ups, this isn’t just advertising – it’s an opportunity to build a brand’s reputation and become a trusted name in your area.
