Award-winning independent out-of-home (OOH) verification company Veridooh has partnered with the UK’s fastest-growing roadside media owner, 75Media. 75Media has approved Veridooh’s independent verification solution, making it available to all clients. Through this partnership, 75Media can now offer its clients the ability to independently verify all OOH campaigns, giving advertisers a new level of transparency and trust in their OOH investment.
Veridooh’s proprietary SmartCreative™ solution is the world’s first to independently collect all the data needed to track, measure, and verify the performance of digital out-of-home (DOOH) campaigns. This technology provides over 400 metrics on campaign delivery.
Founded in 2019 by Mo Moubayed and Jeremy Yang, Veridooh is the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia and its clients include some of the biggest global brands such as Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s. The adtech leader has also won several awards including Campaign Asia’s 2023 Most Valuable Technology and B&T’s 2023 Marketing Technology Company of the Year Award.
75Media’s UK-wide estate of classic and digital billboards sits at 1,300 meaning the operator has the ability to broadcast to over 53% of the country’s adult population. The media owner recently secured a seven-figure investment from Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II), to help cement its position as a tech-driven leader in the outdoor advertising industry.
75Media has demonstrated impressive growth over the last five years and is now the number two market leader for large format roadside billboard sites in the country, and number six in the outdoor advertising market overall.
Veridooh co-founder Mo Moubayed said: “75Media has listened to brands and agencies that increasingly require independent verification from media owners in the UK as standard. By enabling independent verification through Veridooh, 75Media is providing its clients with greater certainty and transparency, giving them the confidence to invest in its network. In other markets, we have seen that media owners who embrace independent verification grow faster in the medium to long term than those that don’t. At a time when listening to clients is paramount to growth, 75Media is leading the way.”
Paul Inman, CEO and Founder of 75Media, said: “Transparency is the key to growing the OOH sector. We’re pleased to provide agencies and brands with Veridooh’s independent verification solution to help them better understand the value of their investment and help them optimise their media planning. We’re continuously looking at innovations to give clients greater value. We’ve been working closely with Veridooh to onboard their solution to give clients quality data and reporting so we’re excited to roll it out to the market.”
