Calderdale College
Calderdale College is the largest provider of further education (post-16) courses and work-based learning (Apprenticeships) and the sole provider of higher education courses in Calderdale.
The Objectives
Calderdale College came to us with the goal of using outdoor advertising to increase awareness of its available courses through strategically selected classic billboards in its key catchment areas.
Already using a range of both online and offline marketing channels, Calderdale College was looking to expand the way it advertised its courses to reach a wider audience.
It also wanted to increase its presence in the Calderdale area and identified outdoor advertising as the perfect channel to do this within the local community.
The Campaign
Calderdale College has consistently advertised at a prominent site in Salterhebble, near Huddersfield, for over two years now.
This roadside billboard is located on the route towards the M62, making it ideal for reaching a wide range of people in the area.
By booking annual campaigns, and changing posters every four weeks, Calderdale College has been able to effectively promote its courses year-round.
Providing the ability to plan billboard campaigns in advance, annual bookings also ensure that the college is always able to share important seasonal and time-sensitive messaging in this unmissable location.
The Results
Running outdoor advertising campaigns as part of a wider marketing strategy has boosted exposure for the college across the Calderdale area.
It has also successfully raised awareness of (and ultimately enrolment in) the different courses and types of further education that it offers.
The Objectives
Calderdale College came to us with the goal of using outdoor advertising to increase awareness of its available courses through strategically selected classic billboards in its key catchment areas.
Already using a range of both online and offline marketing channels, Calderdale College was looking to expand the way it advertised its courses to reach a wider audience.
It also wanted to increase its presence in the Calderdale area and identified outdoor advertising as the perfect channel to do this within the local community.
The Campaign
Calderdale College has consistently advertised at a prominent site in Salterhebble, near Huddersfield, for over two years now.
This roadside billboard is located on the route towards the M62, making it ideal for reaching a wide range of people in the area.
By booking annual campaigns, and changing posters every four weeks, Calderdale College has been able to effectively promote its courses year-round.
Providing the ability to plan billboard campaigns in advance, annual bookings also ensure that the college is always able to share important seasonal and time-sensitive messaging in this unmissable location.
The Results
Running outdoor advertising campaigns as part of a wider marketing strategy has boosted exposure for the college across the Calderdale area.
It has also successfully raised awareness of (and ultimately enrolment in) the different courses and types of further education that it offers.
Let's talk
To discuss paper and digital out-of-home advertising further and to enquire about bookings, please contact:
Joe Lawson, sales director
[email protected] | 07835 508180
