University of Bradford
The University of Bradford, located in West Yorkshire, is renowned for its research quality, award-winning business school, and its support for inclusivity and social mobility
The Objectives
The University of Bradford chose to incorporate outdoor advertising as part of their wider marketing strategy to increase awareness of its courses in the local area.
With a majority mobile-first advertising strategy, the university strategically placed billboards to introduce offline brand touchpoints and capture its target audience on-the-go.
The Campaign
Advertising at multiple sites across the Bradford and Shipley areas, the University of Bradford carefully selected billboards in key locations to reach prospective students on their way to college or work.
Typically booking advertising space for four weeks at a time, the university focused its out-of-home advertising on promoting time sensitive messages to communicate key information and a call-to-action, such as encouraging viewers to attend an upcoming open day.
The Results
Using billboards to complement online advertising, the University of Bradford has successfully raised awareness of its courses within the local area.
The University has also driven a considerable increase in applications.
The Objectives
The University of Bradford chose to incorporate outdoor advertising as part of their wider marketing strategy to increase awareness of its courses in the local area.
With a majority mobile-first advertising strategy, the university strategically placed billboards to introduce offline brand touchpoints and capture its target audience on-the-go.
The Campaign
Advertising at multiple sites across the Bradford and Shipley areas, the University of Bradford carefully selected billboards in key locations to reach prospective students on their way to college or work.
Typically booking advertising space for four weeks at a time, the university focused its out-of-home advertising on promoting time sensitive messages to communicate key information and a call-to-action, such as encouraging viewers to attend an upcoming open day.
The Results
Using billboards to complement online advertising, the University of Bradford has successfully raised awareness of its courses within the local area.
The University has also driven a considerable increase in applications.
Let's talk
To discuss paper and digital out-of-home advertising further and to enquire about bookings, please contact:
Joe Lawson, sales director
[email protected] | 07835 508180
