Research and Insights Manager

Overview

75Media is a leading force in the Out of Home (OOH) advertising industry, specialising in large format roadside billboards. We are passionate about delivering bold, impactful advertising that connects brands with real audiences and drives measurable results.

This role will report directly to the Commercial Director, and work closely with them to shape go-to-market strategies and develop content focused on selling audience-led solutions across our different products, sales channels, and customer segments.

You’ll also collaborate with the sales team to build client strategies and pitch proposals for national scale brands, bringing compelling data, insight, and storytelling to help win and grow high value partnerships.

This role is central to informing our commercial approach, marketing efforts, and client relationships by delivering meaningful insights and standout narratives.

The ideal candidate will bring strong analytical thinking, a creative approach to problem solving, and a solid understanding of the media landscape.

Duties and responsibilities

Audience and market insights

Analyse audience data to uncover behavioural trends, dwell times, demographics, and engagement
Use insights to inform internal decision making and develop client facing content

Go-to-market strategy and content

Work closely with the Commercial Director to shape go-to-market plans and messaging around audience-led solutions
Develop insight driven materials that support new product launches, market positioning, and proactive sales activity

Sales and marketing support

Collaborate with sales teams to build tailored client strategies and proposal decks, particularly for national scale brands
Create high impact sales narratives that combine audience data, performance insight, and market trends

Data management and accuracy

Manage relationships with data partners to ensure access to relevant datasets, tools, and audience targeting capabilities
Work closely with the Estates Manager to ensure all data relating to our site portfolio is accurate and kept up-to-date across internal systems and external trading or planning platforms

Research and thought leadership

Deliver ongoing market intelligence, competitor analysis, and trend reports
Produce white papers and reports that build 75Media’s position as a thought leader in the OOH space

Brand advocacy and public Engagement

Represent 75Media at industry events, conferences, and webinars
Launch and host a podcast or other content platform to share relevant insights and trends
Build relationships across the media, research, and advertising community to raise awareness of the 75Media brand

Skills and expertise

Education

Bachelor’s degree in Marketing, Business, Data Science, or related field (Master’s a plus)

Experience

Background in research, strategy, or data insights within media or advertising
Experience developing audience-first marketing and sales content is a strong advantage

Skills

Analytical mindset with the ability to turn complex data into clear, compelling insights
Confident communicator and strong presenter
Strong writing and time management skills

Personal attributes

Commercially minded, strategic, and client focused

Collaborative and confident working across departments

Curious, proactive, and driven by data

Salary and benefits

Competitive salary with bonus opportunities

Ongoing professional development and career growth

Health insurance, pension, and full benefits package

A supportive and forward-thinking work environment

75Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

How to apply

Please send:

Your CV
A short cover letter outlining your experience
Any relevant examples of previous insight or strategy work

Apply for this role

JOB TYPE

Full Time (Hybrid)

LOCATION

Leeds

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